Every morning I look out my kitchen window to see a billboard.  A beautiful billboard that every so often updates to become a beacon in which society’s latest must haves are projected right into my receptive face.

It isn’t simply showing me the latest products that record labels, TV companies and fashion houses are offering… its mocking me.  Every time I see it, that billboard greets me with a slap in the face and yet another a demonstration of what I don’t have.

But no longer.  From 21st March 2011 , I will experience every item that is plastered on that billboard.  No matter the cost, effort or legality, every update will be a celebration.  A celebration to feast on the latest that consumerism has to offer.  A celebration of: New Billboard Day.


3 Responses to “About”

  1. Steven Cadwell (@s_cadwell) November 29, 2011 at 6:12 pm #

    Pretty daft but also fairly funny can’t wait to see the next installment. Also looking forward to your Mercedes Benz purchase 🙂

  2. Ben Rolfe December 1, 2011 at 4:12 am #

    Wonderful experiment! What next? Politicians doing what they promise? Following up on your New Years resolutions?

    (I suggest that you don’t spend too much time looking at your spam folder, though, just in case it gives you ideas)

  3. Richard September 20, 2012 at 6:48 pm #

    Hi Will, We’d like to send you something, it’s a sneak preview of a campaign before it’s released in London. If you’re interested, drop me an email to richard (at) look4longer (dot) com and I’ll let you know a bit more info.


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